USA PAVILION AT EXPO 2012, YEOSU, KOREA
Heather was hired by The Hettema Group to help craft the message of the USA Pavilion’s film at Expo 2012 in Yeosu, Korea. THG was the designer and producer of the USA Pavilion at Expo 2012, in Yeosu, Korea, and was selected by Philippe Cousteau and his non-profit EarthEcho International.
The Pavilion welcomed and engaged guests even before they walked through the door. Spread throughout the queue, guests found a series of Q.R. tags and the invitation to scan them with their smart phones. Some of these tags connected the guests to a series of questions – and further down the line to the answers – and were an invitation to play a group or family game as the guests worked their way to the main entrance. In addition to a giant water screen in the pre-show, a large format (almost 70 foot wide) film screen spread across the front of the main theater offering the opportunity for a range of visual experiences – from smaller images to layered collages of multiple images or single vast panoramas.
Images, music and a flow of scientific and educational information about the ocean were woven together into a visually and emotionally powerful exploration of America’s relationship to the ocean, the challenges we face, and the power of the human spirit to achieve great things.